Two brothers. One bowl. Sixteen years of homework.
Naman and Anuj Sehgal grew up with Lica — a Dalmatian who shared sixteen years of their life. When she passed, they couldn't shake one question: could better nutrition have given her more time? At the time, every bag in India listed dehydrated chicken meal first. They wanted fresh. So Naman went to Kansas. He trained at one of the world's leading pet food formulation programs, studying everything from amino acid digestibility to extrusion temperatures and the AAFCO standards that govern American dog food. Anuj stayed home and started looking at facilities. In 2019, they signed the lease on a small unit in Kanota, Jaipur — within driving distance of fresh chicken from local farms. They wrote one rule on the wall: "Fresh chicken always #1, or we don't make it." Six years and 50,000 dogs later, the rule still holds.
IMAGE SLOT · FOUNDER PORTRAIT
The Journey.
Lica joins the family.
A spotted Dalmatian puppy walks into the Sehgal home in Jaipur. Sixteen years of muddy paws, slow walks, and a quiet conviction that her food could be better.
Dr. Pets is founded.
A small facility in Kanota, Jaipur. One product — Superdawg Adult Chicken & Vegetables. A pact: fresh chicken first, or we don't make it.
ISO, GMP & HACCP certified.
Three independent audits over eighteen months. The certifications most Indian dog food brands skip — we needed them to sleep at night.
50,000+ dogs fed every month.
Six product lines across dry, wet, broth and treats. Shipping to every pin code in India. The same rule still on the wall in Kanota.
Made in Jaipur.
Built to global standards.
Our 12,000 sq ft facility in Kanota is one of the only dog food manufacturing units in India to hold ISO 22000, GMP and HACCP certifications simultaneously. Fresh chicken is sourced from farms within a two‑hour radius, processed within twelve hours of slaughter, and extruded at temperatures we publish — not hide.