Lica's Story

It started with a Dalmatian named Lica.

Before Dr. Pets was a brand, Lica was just our dog. This is her story — and the reason all of this exists.

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Before Dr. Pets was a brand, Lica was just our dog. This is her story — and the reason all of this exists.

2019

She was just our dog.

Naman and Anuj brought Lica home in 2019 — a Dalmatian with too much energy and a spot for every occasion. Like every dog person, they wanted to feed her well. That's where the trouble started.

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We couldn't find food we trusted.

Homemade took hours, every day. The bags on the shelf didn't add up — vague ingredients, big claims, no way to see what was really inside. Lica deserved better than a guess. So we stopped guessing.

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So we made it ourselves.

Naman went to Kansas to learn how dog food is actually made. Anuj went looking for suppliers we'd trust with our own kitchen. We built a facility in Jaipur, put fresh chicken first, and made the food we wished we could buy — and named it after the dog who started it all.

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Built on nutrition. Born from love.

Lica eats it every day. So can your dog.

Lica today.

Still the boss. Still the taste-tester.

1:1

Lica now — happy, healthy, spotted, 1:1.

1:1

Lica mid-run in the yard, 1:1.

1:1

Lica taste-testing a fresh bowl, 1:1.

1:1

Lica napping in the sun, 1:1.

Superdawg · Fresh Chicken First

The food we made for Lica.

Fresh chicken first. Made in our own facility. The everyday food that started with one dog — now made for every dog in India.

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